About Us

We believe cleaning should be safe for you, your family, and the planet. Our mission is to create truly safe, biodegradable cleaning products that work beautifully without harming your home or the environment.

We make it simple: no harsh chemicals, no synthetic fragrances, no greenwashing. Just effective, honest ingredients you can trust.

Our Mission

To make everyday cleaning safer, simpler, and more sustainable, empowering people to care for their homes without compromising their health or the planet.

Our Values

🌱 Transparency: Clear ingredients, no hidden nasties.
🌍 Sustainability: Minimal waste, biodegradable formulas, and eco-conscious packaging.
🧽 Effectiveness: Products that genuinely clean and perform without compromise.
🤍 Kindness: Safer for people, pets, and the planet. Every decision is made with care.

Our Story

We wanted to clean our home without introducing toxic chemicals but time and again we were caught out with greenwashed products with unclear ingredients. What exactly is "fragrance" or "perfume"?  Finding products that were truly safe and genuinely effective was harder than we thought. So, we decided to make our own!

What started as small, homemade batches for our family quickly grew into something bigger. Friends, neighbours, and local markets helped us realise that others were looking for the same thing: simple, safe, effective cleaning without all the unnecessary nasties.

Today, we’re proud to offer carefully formulated, small-batch products that people can feel good about using, because we use them in our own home too.

 

Our Customer Promise

We promise to always:

Use safe, transparent, and biodegradable ingredients.

Never use synthetic fragrances, harsh chemicals, or misleading labels.

Prioritise low-waste, eco-conscious packaging.

Listen to our customers and grow with their feedback.

Stay committed to sustainability, small-batch care, and real-world cleaning that works.

 

Our Small Team

We’re a small, hands-on team that’s passionate about making safe, sustainable cleaning accessible to everyone. We do the formulating, packing, and customer care ourselves because we genuinely love what we do.

When you reach out, you’re speaking to a real person who knows the products inside out and uses them at home too.

We’re here to help, support, and grow with you on your natural cleaning journey.

Thank you for trusting me to be a part of your home. Every order, every message, and every kind word genuinely means the world to me.

 

Let’s make cleaning safe, simple, and better for the planet. Together.